What comes to mind when you hear the word “developer”?
The word “developer” can have a bit of a dual-edged sword connotation. On one hand, there’s an aspirational aspect to developers being the ones who take big risks to make things happen that otherwise wouldn’t. They’re the ones driving the creation of new projects and developments. However, there’s also a perception of developers as being more focused on profit and taking advantage of consumers, with shiny shoes and questionable practices. The word “developer” seems to come with a mix of positive and negative associations. Is it possible social development can be done well?
What do you think are the key elements of “Social Development done well”?
If social Development is done well, it needs to go beyond just focusing on physical accommodation and consider a community’s human needs and social fabric. The current model of development is often too narrowly focused on increasing density and maximizing profits without enough consideration for what will make the residents happy and create a thriving community.
Some key elements of Social Development done well include:
- Involve future residents in the planning and design process so their needs and desires are incorporated from the start.
- Enabling group purchasing and collaborative decision-making can unlock access to higher-quality, more sustainable, and more affordable housing options.
- Fostering a sense of community and shared ownership, such as through communal garden spaces or other shared amenities.
- Considering the needs of vulnerable populations like the elderly or domestic violence survivors, and designing solutions that provide stability and support.
- Engaging with the local council and community to ensure buy-in and a shared vision, rather than just pushing through developments.
How can developers play a role in “Social Development done well”?
Developers have a unique opportunity to contribute to the solution for Social Development done well. Rather than focusing on maximizing profits through standard development models, developers who are driven by a social purpose can partner with future residents and the local community to create housing solutions that meet both financial and human needs.
Some ways developers can contribute to Social Development done well include:
- Exploring alternative ownership and financing models like rent-to-buy or long-term leases can provide more stability and affordability for residents.
- Engaging with future residents during the planning and design process ensures the development meets their needs and desires.
- Leveraging group purchasing power to deliver higher-quality, more sustainable, and more affordable housing options.
- Working collaboratively with local councils to navigate regulations and gain community buy-in rather than just pushing through standard developments.
- Prioritizing social and environmental outcomes alongside financial returns, and being transparent about their ESG (environmental, social, and governance) goals.
What are the potential benefits of “Social Development done well” for individuals and communities?
The potential benefits of Social Development done well are significant, both for individuals and communities. At the individual level, it can provide housing stability, security, and a sense of community that reduces stress and allows people to thrive. This can have a ripple effect, leading to stronger families, better mental and physical health, and more engaged citizens.
Social Development done well for communities can help retain valuable local knowledge and wisdom. One example it to retain elders in rural areas and the access to their wisdom and experience. It can also foster a greater sense of community connection and social fabric. We all want a sense of belonging and fitting in, where people feel connection with their neighbourhood. This can lead to reduced antisocial behaviour, more volunteerism and civic engagement, and overall higher quality of life.
Ultimately, Social Development done well prioritizes people and their needs, not just physical buildings. Developers and local councils can create living environments that enhance human well-being and social cohesion by taking a more holistic, community-focused approach.
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